The triad crowd – innovation – corporation characterizes the Corporate Crowdfunding Day. This event aims to provide an understanding for the implementation of the crowdfunding concept inside the innovation management of enterprises. Corporate crowdfunding is a new crowd-based concept in the field of collective intelligence. It enables the generation, collection, evaluation, and selection of ideas from and with employees or customers. Hereby, employees or customers get the chance to actively participate in the idea management process by proposing own ideas and promoting others´ ideas. Collaboration, creativity and transparency are key elements for the successful implementation of corporate crowdfunding. The Corporate Crowdfunding Day will analyze success factors, challenges and potentials of this new concept. Thereby, we generate benefit for research and practice in this field.
Crowdfunding for a digital change
CORPORATE CROWDFUNDING DAY
WHO WE ARE
The School of Business and Economics is one of the leading institutions of its type with approximately 6,000 students, 34 chairs, contacts across the globe and one of the broadest ranges of subjects on offer at any university in the German-speaking world. Originally created to combine higher education with real-world experience, the School continues to serve as an important university think tank and a highly sought after local partner for the greater Nuremberg region.
WHAT WE DO
The Chair of Industrial Management at the Friedrich-Alexander University Erlangen-Nürnberg headed by Prof. Dr. Kai-Ingo Voigt deals with the following research and teaching topics: technology and innovation management, corporate crowdfunding, (digital) business models, management of industrial companies, Industrie 4.0, technology perception, entrepreneurship, and creativity. In addition, the integration of research and practice is an essential part of the chair´s philosophy as the chair has a significant number of research projects with well-known companies.